The products from the content blocks can be added either manually or by choosing the right algorithm depending on the email purpose. As for the recurring and tranzactional campaigns we recommend using algorithms so you won’t have to manually add products at some period of time.
How to add manually
In order to add products manually, firstly you have to choose the TWO/THREE PRODUCTS content block. Below every space dedicated to products is a “Edit product” button.
After clicking this button, a pop up will show up. In order to add a product, in the Search for a products below space, you have to write your product’s name, select it from the drop-down menu and save.
How to add by using an algorithm
In order to automatically add products, firstly you have to choose the TWO/THREE RECCOMENDED PRODUCTS content block. When you put your mouse on this content block, on it’s upper right you will see a setup button.
After clicking this button, a pop up will show up. Here you have the possibility to set the proper settings for the products that will appear in the newsletter.
Number of products is the number of products that you want to have in your content block.
The products that will appear in the newsletter will be automatically added after selecting the proper algorithms (maximum 3).
Abandoned basket products – it will show the products that the user abandoned/ forgot in the basket
Best seller by conversion rate last 30 days – it will show the bestseller products based on the conversion rate in the last 30 days
Best seller by units last 30 days – it will show the bestseller products based on units in the last 30 days
New products added last 30 days – it will show the products that were added in the last 30 days
Products cross-sell – it will show complementary products to the product/category we are on
Products upsell – it will show higher price products than the product on the page we are on
Related to search results – it will show similar products to the ones the user searched for
Products from viewed categories – it will show products from the categories the user visited
User viewed products last 30 days – it will show the products the user saw in the last 30 days
Similar to basket products – it wil show similar products to the ones from the basket
Products bought together – it will show products that were bought together with the purchased product
Product with best discounts – it will show the products with the best discounts
Products matching item fields – with this algorithm we can create personalized conditions for your shop. For example, the condition “include products from brand X”
Note: Some algorithms are available just on some particular pages because there is where you can find the input information. For example, for the similar products algorithm we have to be on a product page.
We can also add new algorithms and personalize them for your business and your objectives.
After adding the algorithms, you can add three more conditions: to show the higher price products, to show the products that are on sale and/or to show products that are from the same category.
If you want to set more advanced conditions, in the right side of the pop up you can find more advanced options like “exclude/include products” ,exclude/include categories”
Every campaign variation can be seen in Preview.