Custom Event Tracking and Segmentation

Here’s how to use custom events to track user behaviour. Those events can be used later in segmenting users and create a campaign for.

Creating Events

Let’s assume we have 2 custom events called: start_trial and end_trial. You will have to add those events whenever the user does the action (or send it server side)

<script>
window._vteq.push({
  event: {
    "event_name": "start_trial", // required
    "trial_value": 200
  }
});
</script>

Now we have the events on the website, we can check those are being sent using:

• realtime activity feed. Available under setup > livestream
• user profile

Using events in segmentation

We can now use those events in real-time segmentation (automations) or batch segmentation (segments, campaigns).

For real time events (automation segmentation) we have a similar configuration: