Our system works like an automated CRM. It manages your relationship with your customers (and website visitors) by collecting data and running marketing campaigns.
While is not a standard CRM where usually agents enter data or updates about each user, it presents some of these features, built around email addresses, as identifier for the user.
- User Profile
- Configuration of user data (custom attributes)
- User Activity (list of events for each user)
- User Emails (past communication with that user)
- User Lists
We identify users across channels and build automatically a profile connecting all the data we have for each user.
Then configurations allows for various things, from limits of numbers of emails sent, to extra attributes added or import/export of data profiles.