Triggering onsite campaigns can be done in different ways:
- based on how much time user spent on page
- when it scrolls
- clicking page elements
- on exit intent (desktop)
- on inactivity
- on closing the page
- on leaving the page (mobile)
Some of these triggers can have parameters. For example:
- time spent on page (how many seconds)
- scroll percentage.
Reasons to use various triggers:
- Increase conversions: Testing different triggers gives you insight into the best timing and context for your popups.
- Better user experience: You can customize your popups to provide value to users at exactly the right time.
- Track user behavior: Testing different triggers allows you to observe user behavior and see how response rates change when different triggers are used.