In the middle of the summer we have a few updates to share.
Page Title available in segmentation:
We’ve had a special use case where there was a huge increase of 404 pages after a site migration for a customer.
The customer could show product recommendations that matched that page using our product recommender, but didn’t not have a way to show it only on Not Found pages. Now anyone could use this
Google Analytics 4 integration
Google Analytics UA was sunset from 1st July. We didn’t announce until today, but the migration to use new event types was finished.
Google Analytics User ID (read more here)
You can also choose to send our User ID across your Google Analytics property. This allows you for very powerful segmentation in Analytics, integrated with our software.
Throttling Amazon SES emails
We are one of the few marketing automation solution that allows integration with other ESP (so you don’t need to change your current email provider).
Amazon puts limits on how fast you can send emails. Usually 30 per minute, which is very very low for our delivery workers. Before now you had to ask Amazon to increase limit for faster sending, or you will loose emails.
Now it’s not needed anymore. We’ve automated throttling for delivery through Amazon SES, and the system takes care automatically and sends slowly.
Import past purchases Shopify
Once you set up an account and integrate it with Shopify, you can now automatically import past year purchases. This is useful to start right away with:
- customer segmentation (including product, orders)
- RFM analysis for your customers
Know a Shopify business who could benefit? Share our website with them!
Campaigns & content upgrade
Parts of our system are old and use configuration that do not help customers create, review, edit campaigns and content the way we would like to.
While this is not finished yet, we’ve managed to upgrade a big chunk of code that will allow us for more AI integration, automated updates and so on.
Keep posted related to this one, as there are more to come.