While last year was mostly about backend improvements, 2024 is about frontend and user experience.
We’ve already started working on the new dashboard that will be coming in the next months. In the meantime, we’ve launched the following:
New triggers for Automations
You can now use the following new triggers:
User Segment > apply action, send email for any user segment. (run manually)
Back in Stock > when stock is available again, you can trigger the workflow for all users who were interested
Price Change > when price changes (based on feed parse or auto-feed) you can run a workflow.
Tip: you can also filter what products are considered regarding the price change/back in stock.
2 new automation scenarios:
back in stock
price change
Use these campaigns
New home for Integrations
Historically we’ve had integrations in multiple locations around the dashboard. This month we’ve regrouped all under Setup > Integrations and we will continue to develop this section. Next month we will publish more information regarding this.
We’ve also fixed many issues mostly related to:
building automations was made easier and will get an improvement soon
email content editor, not dealing with images and links correctly
In November we’ve finalized a 8 months upgrade. The whole backend was rebuilt in order to:
allow for better and smooth system that is more scalable
better track data flows, discover problems and act on fixing them faster
more flexible in terms of next features that we plan building: AI + ads.
complete new metrics system (that will allow of an overhaul of all reporting)
The following improvements and new features that were added along with the upgrade:
product data includes final_price and old_price. Where final_price will be the attribute to be used instead of previous the minimum between price and discountPrice (more here to come)
templates accept {{ and }} as start and close tags (to match other provider email templates). **| and |** are going to be accepted until we convert every past campaign
feed parsing accepts multiple URL’s instead of a single one. (the same format must be used)
new algorithms configuration that will match products based on ID (similar to cross-sell, only that it can be matched manually for each item)
there is an file generated when importing users with all errors (found under Reports > Exports)
products created using Feed Generation (based on event data) can be deleted
you can export product feeds in multiple formats (instead of a single one)
links in email editor can have special classes to become automatically unsubscribe, preview in browser, confirmation or profile links
when importing users you can automatically trigger campaigns (Automation Campaigns)
analyze campaign and content before hitting “Send now”. This helps future problems like missing unsubscribe link.
Until end of 2023 our focus is on User Experience and help you get the most out of the platform:
add new content design gallery for email and interactions
more scenarios and examples for segments, automations
improvements on interface and visual editors
Please provide feedback on what to do first related to this.
This is more like a notification, of upcoming changes. In the last 8 months we’ve been recreating the backend from 0. This was needed due to obsolete and deprecated code and servers.
Advantages that we will have when this is complete:
better monitoring to detect issues faster
faster data processing, including email delivery
system to be more reliable and work smoother
better data analytics to come
improve existing features and add more in the future
Dates:
6th Nov we expect to move all customers to new systems.
15th Nov we expect to have any issues fixed and everything to work as smooth as possible.
If you see/find any issues let us know as soon as possible. There might be things that do not work as expected while we switch everything.
In the middle of the summer we have a few updates to share.
Page Title available in segmentation:
We’ve had a special use case where there was a huge increase of 404 pages after a site migration for a customer.
The customer could show product recommendations that matched that page using our product recommender, but didn’t not have a way to show it only on Not Found pages. Now anyone could use this
Google Analytics 4 integration
Google Analytics UA was sunset from 1st July. We didn’t announce until today, but the migration to use new event types was finished.
You can also choose to send our User ID across your Google Analytics property. This allows you for very powerful segmentation in Analytics, integrated with our software.
Throttling Amazon SES emails
We are one of the few marketing automation solution that allows integration with other ESP (so you don’t need to change your current email provider).
Amazon puts limits on how fast you can send emails. Usually 30 per minute, which is very very low for our delivery workers. Before now you had to ask Amazon to increase limit for faster sending, or you will loose emails.
Now it’s not needed anymore. We’ve automated throttling for delivery through Amazon SES, and the system takes care automatically and sends slowly.
Import past purchases Shopify
Once you set up an account and integrate it with Shopify, you can now automatically import past year purchases. This is useful to start right away with:
customer segmentation (including product, orders)
RFM analysis for your customers
Know a Shopify business who could benefit? Share our website with them!
Campaigns & content upgrade
Parts of our system are old and use configuration that do not help customers create, review, edit campaigns and content the way we would like to.
While this is not finished yet, we’ve managed to upgrade a big chunk of code that will allow us for more AI integration, automated updates and so on.
Keep posted related to this one, as there are more to come.
For this update we’ve updated our Automations. Some statistics:
1700 created automation workflows with over 6300 steps
on average every workflow has 3.7 steps
actions:
63% are sending emails
26% are updating users
8% are sending SMS
1% are sending Push Notifications
3% run other actions
97% have at least one delay step
What includes this Expansion?
Trigger Automations by API Request
You decide when an automation starts based on logic you control from your server. Documentation is ready, so start using it without relying on user events.
More Conditions related to Automations Status
For the condition step as well as conditionally execute any action step, you can now add conditions like:
user is not in specific workflows
user was in specific workflows in the last X days.
Preview users waiting in a specific step
You can click on Analytics and Preview users that are waiting in a specific step. Those users are displayed using our internal identificator, but you can always see their main profile by clicking on it.
and upon clicking you will see a popup with the list of users and date of their next action.
What’s next?
We’re already collecting feedback for the 3rd Automation Expansions.
Send us your feedback by email or right here in the dashboard using the Feedback button.
While this was for long time on our list, there were technical limitations we could not do it until now. The upgrade took a few months and now we have first results:
RFM Segmentation Report – visualisation is powered by the powerful engine from Google
Find this report under Users > Analytics
Sales Overview
Sales by segment
Also view those as a plot based on Revenue:
Sales by User ID
View list of users based on segment ID (this will be part of user segmentation)
What are your visitors clicking on? Do you know what links are the most clicked ones in a newsletter?
Now you can easily find out and see for every newsletter your send:
Active visitors statistics
Under Reports > Users you have a new report showing you number of users who are identified and active in a certain day. Use this information for:
be more pushy to collect email addresses (if % of identified visitors is too small)
collect more webpush notifications subscribers
collect phone numbers and retarget them through SMS campaigns
users identified but not subscribed to newsletter? find out why with a poll and improve your marketing campaigns.
Manual 1 to 1 emails
This came as a need to send emails to users who are complaining they didn’t receive it. Most of the times related to coupon and voucher campaigns, but you can use them for any type of email campaign.
You first need to preview how the content looks like for that user and then you can click send. Email will go out like it was triggered by an event or was sent along with the rest of the batch.
Note that this is different than [TEST] email where you send yourself an email using data for a real recipient.
Small things worth mentioned
Maybe the most important thing we did recently is fixing an issue we didn’t observe for the last 2 months and it was affecting total value of assisted conversions.
3 consecutive unsuccessful logins will force you to wait until trying to log in back. This was added to improve security on your accounts.
We started accepting upload of webp images in our campaigns.
All merchandiser campaigns were converted to content campaigns and you can’t create new ones. Old ones are still available for checking reports.
This is a huge improvement and makes it a big differentiator from our competitors. You can conditionally display onsite campaigns based on ANY (yes, absolutely any) user attributes. What does it mean:
Until now you had access of about 60 conditions we were having access on the client side. For example you could display a campaign based: on UTM attributes, page URL, number of page views, # of items added to cart and so on.
But you could not display a message based on:
gender
subscription to specific list
first purchase date
total value of purchases
… other attributes that were available for outgoing campaigns (email, sms, webpush).
Now you can and to give you some ideas, here are some best use cases:
display a special offer to either males or females
collect more interests using tags when you know total values of past purchases
display discount for returning customers
give free shipping to people who did not purchase in the last 3 months
Note: to enable this feature on your account you must have a premium plan and contact your account manager.
Push blast are merged into other campaigns
Push blast was identical to newsletters, but you would find it separated in the menu and automated selected all push subscribers. The same thing could be achieved through a newsletter, so this was duplicate feature.
All campaign types can use any of the existing outgoing messaging channels: email, sms and webpush
In order to maintain product logic, we’re completely moving those under existing newsletters and recurring campaigns that you already know. You can add segmentation, add messaging limits and all existing features of those campaigns.
This helps us maintain a cleaner product, instead of managing the same objective through different features.
User segmentation. Easier to user
Added: Preview for user attribute values.
User attributes can have various values. Even common attributes like country or gender can be very different. And it’s hard to extract those when you create a segment and don’t know what values you can use.
Now you just click the icon next to the input field to see a preview of the values.
Added new operator:IS ANY OF
Before: if you wanted an attribute to be from within a list, you had to use the OR operator.
After: use “is any of” and enter all values in a single field and we’ll do the rest.
Automated added ALT tags for product images
Deliverability is important. So we made a small change that get’s added to the total deliverability score for your email campaigns.
All product images are getting now an alt html tag, so you get a higher score. No action needed on your side, just use our recommender engine inside your email templates.
Automated screenshots of email templates from your gallery.
Visuals are powerful. So instead of trying to remember what design is behind a specific design, we’re showing you the preview in a full-page screenshot.
Easily decide which email template to use when designing a new email. Our quick previews are generated after each update of the template.
