In November we’ve finalized a 8 months upgrade. The whole backend was rebuilt in order to:
- allow for better and smooth system that is more scalable
- better track data flows, discover problems and act on fixing them faster
- more flexible in terms of next features that we plan building: AI + ads.
- complete new metrics system (that will allow of an overhaul of all reporting)
The following improvements and new features that were added along with the upgrade:
- product data includes final_price and old_price. Where final_price will be the attribute to be used instead of previous the minimum between price and discountPrice (more here to come)
- templates accept {{ and }} as start and close tags (to match other provider email templates). **| and |** are going to be accepted until we convert every past campaign
- feed parsing accepts multiple URL’s instead of a single one. (the same format must be used)
- new algorithms configuration that will match products based on ID (similar to cross-sell, only that it can be matched manually for each item)
- there is an file generated when importing users with all errors (found under Reports > Exports)
- products created using Feed Generation (based on event data) can be deleted
- you can export product feeds in multiple formats (instead of a single one)
- links in email editor can have special classes to become automatically unsubscribe, preview in browser, confirmation or profile links
- when importing users you can automatically trigger campaigns (Automation Campaigns)
- analyze campaign and content before hitting “Send now”. This helps future problems like missing unsubscribe link.
Until end of 2023 our focus is on User Experience and help you get the most out of the platform:
- add new content design gallery for email and interactions
- more scenarios and examples for segments, automations
- improvements on interface and visual editors
Please provide feedback on what to do first related to this.