Category: Platform Updates

Hello everyone,

Here are our updates for the last 30 days:

• Access to the last 12 months account activity: messages sent and onsite activity
• Push blast campaigns are incorporated in the other campaign types: recurring, newsletter or transactional
• Content Campaigns: allow for more customization to embed new personalized html
• Onsite segmentation with JS variables is now possible
• Dynamic content personalization: use local_date to use translated names for months and day of the weeks
• Double Opt-In automation, without manually set-up of campaigns

Now let’s go into details:

Last 12 month account activity

Go to Reports > Events and check the Activity Tab:

Push Blast Campaigns retirement

In total since launching Webpush we’ve had a total 563 push campaign running for all our customers. With an average of 6300 subscribers per customer that means a lot of webpush notifications being delivered.

The functionality of sending push was also found under the other campaign types we offer:

• newsletter (segment customers and send a one-time blast by email/push/sms)
• recurring (same as newsletter, but the delivery happens repetitively automatically)
• transactional (triggered by user events)

Do simplify things and improve UX (part of current year scope) we ditched the push blast campaigns. For all customers using this in the past, the same results can be achieved by using either newsletter or recurring campaigns.

Content Campaigns improvements

Content campaigns are here to stay. You can personalize website content in a waterfall style, using conditions and content (html, product recommendations or javascript).

We’ve added more options to customize content and you can now prepend, append, insert after, insert before or replace entire content of the selector.

When there is no selector, content will be embedded at the bottom of the page.

How customers use this campaign:

• Step1 You have a subscription form to collect new email addresses for not-identified users
• Step2 You display a custom message or product recommendations and reuse that space for already subscribed users.

Onsite segmentation with JS variables

While we had the option to set custom variables using internal SDK, now you can use whatever variables already exist in the global space.

Most useful for CMS platforms who are already exposing their own global objects: Shopify, Magento, Bigcommerce just to name a few.

Dynamic content personalization with local_date

English is the most used language in the IT world. But your customers are not all english speakers. Now you can use dynamic tags and modifiers to write current day of the week or month name in french, spanish, italian or whatever language you’re looking for.

Examples:

Aujourd'hui est **|date.now|local_date('EEE', 'fr')|** et le nom du mois **|date.now|local_date('MMMM', 'fr')|**

Will turn into: Aujourd’hui est lundi et le nom du mois juillet.

Double Opt In for new subscribers

Being compliant with GDPR is now easier than it was before. Instead of manually creating campaigns to confirm subscriptions and set up custom events, this can be done with a single click:

Go to Users > Optin and enable Double Opt in. Automatically you will get:

• all new subscribers coming with True subscription attributes that are not confirmed will receive a subscription confirmation email
• a standard Please confirm your email campaign is created and you just need to customize the texts.
• this works for site events, API’s as well as user import from CSV or manual upload.

Here we go with updates for the past month. There were many things improved, but also new ones added. Here’s a list of the most important:

Revenue Reports

Starting end of May we are calculating automatically daily revenues per campaign type and channel.

So you can now see how much money we brought you from newsletters on a daily basis or how much push notifications generated.

To view the report go to Reports / Revenue

Confirmation message when deleting gallery templates

Until now you could delete gallery templates from your private design gallery with a simple click. If there was some campaign using that template it broke the visual editor. Now it’s safe to click delete because you will be notified with a message like below:

Onsite campaigns now support IFRAME messages

If you build a custom onsite campaign you might need to embed an iframe (for example custom designs, or data collectors hosted on your servers).

You can read more or send the link to your developer:

Understand our PIXEL js

We have created 2 demo shops that you can play around to understand actions taken by our integration pixel. Mostly used by agencies, also helpful for any customer to get a clear view of events and data transferred to our system

See the DEMO shops

Updated dashboard:

Part of a bigger effort to improve UX on our dashboard, here’s the new dashboard focused on metrics and call to actions.

Feedback widget

Whenever you find something not working right, or you have an idea or suggestion for use, please use the feedback widget.You can also add a screenshot or record a video from the page you are on.

Teasers for interaction campaigns.

 If you want to provide users a reason to click your campaign, you can use now teasers. Those design elements show up on every page according to campaign conditions and display the campaign on click.This feature is completely new, part of the visual builders improvements.

Timer countdown inside email editor.

While you could have email countdown added to emails until now as well, but manually, now we’ve added this section to our default email galleries.