Facebook Audiences is one the core parts of Facebook Ads system. It determines who will see your ad.
Those audiences need to be set before you create your Ad Campaigns in order to be easier later to set them up.
There are multiple types of audiences, each of them depending on site configuration and objectives:
- product audience – visitors who had events related to the products in the catalogue
- website custom audience – visitors who had events on the website, not necessarily related to products
- people who engaged with your Facebook page
Editing an audience conditions
For product and custom audiences you can select to include and exclude people based on the events they had on the website.