A/B test is the best way to improve your marketing efforts. In order to do so, you will need to have at least two variants of content, and see which one performs better.
The easiest way to start an A/B test for any of our campaigns is to duplicate first variation and change some of its settings.
When clicking Add Content, you have the option to duplicate an existing content. Everything of it will be copied, so it’s identical. Now you just edit it and make the changes you consider important for an A/B test.