Campaigns that run on your website can do a various number of things:
- display static content, like a bottom/top bar or a widget on the side of the page
- collect email addresses, using various intent triggers
- change existing website content, create A/B/X tests using a multi-steps campaigns.
- display polls to get answers from your visitors
- display embedded forms to collect new user profiling information or just send form data to your email address.
- display recommended products within the page, in popups, modals or just widgets
All these campaigns make use of on-site segmentation.
For content & interaction campaigns you will have access to our Interaction Editor.
For advanced campaigns, where the content (forms/html/javascript) is managed using custom code, read the following:
- interaction template format
- how to add forms to interaction template
- how to add products to content campaigns